Tuesday, January 22, 2013

Effortless Marketing Tactics that Propel Sales


I’m sure you are aware that marketing tactics can be simple or complex at any given time. The tactics that prove to be the most lucrative and effective are the simple ones. Simple tactics can consist of a number of things. Things like educational content, headlines that provide value and visual attractiveness are viewed as being simple tactics and these things will boost both your sales and conversions. You want to make things as simple as possible for those that visit your website. If the visitor or customer can easily view the information, they are more likely to come back or make a purchase on the spot. Some of the things you can do to achieve this consist of developing to the point, short sentences, having sufficient white space, and make sure that the sentences, paragraphs and words have ample amounts of space between them. All of these things make your website look more appealing to whoever is visiting the site.

Whether you are a newbie or veteran marketer online, you should know that keywords play a major role in your success. Tactical use and placement of keywords will magnetize the search engines and continue to drive visitors to your website for you. Concentrate on using words that tell how your service or product adds value and this will capture the readers’ attention. You want them to be completely focused on “what’s in it for them”. All of these effortless marketing tactics which are also search engine optimization strategies will boost your website visitors.

List of some effortless marketing tactics to make everything simple:


-Use either bullet or a numbered list (similar to this one)
-Keywords or vital information needs to be put in bold so that they are highlighted
-Use subheadings to develop a flow that is logical to the readers
-Use pictures that are related to your service or product to highlight value and the benefits
-Use pull quotes or call out boxes to draw attention to important information
-Use snippets on your website because most people only scan and not read websites; this will keep their attention

It’s very imperative to incorporate both advanced and basic marketing tactics into any marketing plan. You also want to take account of the effectiveness of these tactics. Things like monitoring stats of how long a person stayed on your page will give you knowledge of what you need to improve or what you need to get rid of.  Conversions will quickly rise once you implement some of the complex marketing tactics and this will in turn cause a jump in sales.

So, what are some of the complex and advanced marketing tactics? Well things like using such a powerful ad copy that instantly grabs the readers’ attention and boosting your credibility by using authority positioning are certainly some of the advanced marketing tactics. Assess some of the simple and complex marketing strategies to rise to success if you want to grow your business for the long haul. Look for what others have already tested and figured out and have been successful with. Do not stop until you have constructed the most successful formula for your business and website and then go out and enjoy the fruits of your labor.


To Your Success, 











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