Here are five effortless ways to use Pinterest to promote
your business and earn profits..
1.
Endorse Your Own Blog – Images of your blog are
pinnable, so you want to always add an image of your most recent blog posts to
your board. Be sure to put a “Pin it” button under each of your images. Images
that are interesting tend to draw readers attention and this will persuade them
to visit your blog and read the full article. Pinning images to this Pinterest
essentially creates back links to your blog and can send you a variety of new
traffic to your blog and/or website. You want to develop themed boards based
around categories that your website fits in. Be sure to pin your blog post
images to your own boards as well. 
2.
Engage Your Customers – With your boards you are
able to have your customers more involved with you online. This will allow them
to comment on your images, pin their favorites, and share your Pinterest images
with their followers and friends on the site. Give them a reason to enjoy
interacting with you. This will definitely keep them coming back to your
website often. This is how you build a relationship with your customers and
website visitors while showing off your service or product.
3.
Encourage Your Customers – Nine times out of
ten, customers or potential customers only view your product in one way and see
it for one particular purpose. Pinterest is a platform that gives you the
opportunity to encourage them to use and view your product or service in
different ways. This is done through the use of visual images. For example, if
you sell decorative vases, take a picture of them on various tables or
bookshelves and pin them for everyone to see. This stirs inspiration and lets
them know that they can use them for more than one specific thing.
4.
Prove You are an Actual Person – Building
relationships and making personal connections is very difficult online versus
actually being face-to-face with the other person. If you create both personal
and business boards on Pinterest, this allows your customers and potential
customers to get a feel for your personal interests as well. This opens the
doorway for them to see the real person that is hidden behind that business
persona. People always want to know the real person behind the scenes if you
represent a huge company. So if you are an entrepreneur or own a small
business, this is going to be even more crucial for you because people tend to
join and buy from people and not from businesses. They want to feel a
connection with you and that builds trust. Once you have trust, you have
customers for life.
5.
Attach Affiliate Links To Pins – You are allowed
to put in your affiliate links on your pins on Pinterest. This opens a new door
to the affiliate marketing industry. You can have boards solely dedicated to
your product and make money each time someone clicks on your link and makes a
purchase. All you need to do is go to the ‘edit’ button under any pin and
simply put your affiliate link in the place of the direct link that’s there.
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