![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZWBwUAW6F3LQwzLYzuTdAgkX3LITCtFu3rwf7z0j8I7e6KO5Cimk0c5DzWxFWaVIRadZa6nXvrk-L7RBF72euWJk3bnHPv783O-KqV2AXygH0Nb9IEaXXzD0VB-ELhZECUDDnJ1HHM9Hv/s1600/MLM4.jpg)
So you may ask, what are the back-end products? This will be
the service or product that you will present to your current customers/clientele.
These will be those people that have purchased a front-end aka lead product
from you at one point. The most successful of online marketers make the bulk of
their money by selling their customers/clientele the second, third, etc.
products than they did on that first product. What is the reason for this? Well,
if the person has bought something from you in the past, they will be more
prone to purchase from you again.
You want to take focus from short-term strategies like the “take
the money and run” strategy and use approaches like back-end offers because
they are not as in use in the internet world. I’m sure you have seen a fair
share of the “take the money and run” websites all over the internet. Their
focal point is to get tons of traffic and then sell the visitor an extremely
costly product that does not deliver what it is said to deliver. This may allow
money to be made in the short run but that will be their only sale to that
particular customer. This will then turn into the person having to spend a ton
of money on more advertising to try and get more visitors to bamboozle.
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Much Success,
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